The Importance of Your Backlinks Diversity

The Importance of Your Backlinks Diversity

What does it mean to have a diverse backlinks profile? Why do we have links from both high authority domains and lower authority domains if links from high domain authorities have more value?

The answers to these questions and more may be simpler than you think.



Google, the primary search engine we optimize for, rewards natural or organic links. Therefore, a properly executed SEO strategy means that any backlinks need to either be acquired naturally or appear to be. One of the ways to accomplish this is with a backlink profile that includes an array of links from various sources.  A good start is to make sure you have a clean link profile with a mixture of high domain metrics and relatively lower ones, topped with different types of content and backlinks.

Follow/No Follow

Additionally, pages rank better with Google when there is a good mixture of followand no follow links. Having only follow links would appear unnatural and likely trigger Google to closer at your ranking tactics.

Keyword Usage

Aside from ensuring link diversity, another factor is keyword usage in optimizing your backlinks. We need to ensure that the keywords are not repeated excessively. Remember, variety is the key. When using keywords as anchor text, it should also follow variations in the linking patterns. This is a good tool to use to give you ideas on the type of keywords and phrases people are using for your industry.

Anchor Text

One more thing to keep in mind is to never over-optimize the anchor text with keywords. This is why we have varying types of backlinks and content every month: there is a healthy combination of branded and non-branded articles. For branded articles like on-page blogs, press releases and videos, we only use the landing page. For non-branded articles such as guest blogs and editorials, we utilize them for keyword optimization.

The takeaway is DIVERSITY is KEY. To discuss more on how we can help you with your backlinks book an appointment with one of our project managers.

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