We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and international yacht charters to local plumbers and photographers.
All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.
We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.
Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Also, trust us when we tell you that we aren’t happy with results unless you are!
we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use our campaign dashboard so you can keep track of performance yourselves anytime anywhere.
We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.
If that isn’t enough, we also will be in regular contact.
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
- Analytics and conversion rate optimisation
- Content creation and marketing
- Social media
- Email marketing
- Marketing automation
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.